NATIONAL OA™ PROMOTIONS ITEMS

2nd December 2009

“LABEL ME FABULOUS” SWEEPSTAKES:
The Fur Information Council of America (FICA) joined forces with Vogue to promote the new “Label Me Fabulous” fur fashion campaign and the OA™ label with an exciting sweepstakes contest offering the grand prize of an Oscar de la Renta black nutria zip front vest. 

To support the contest Vogue has created a dedicated microsite at labelmefabulous.com inviting entrants to submit their entries and up to 250 words describing why fur makes them feel fabulous.  The sweepstakes was promoted via an e-mail blast to 30,000 Vogue subscribers, an e-mail press release campaign to 75 top fashion blogs, promotion on Vogue’s new Facebook page and through FICA viral marketing efforts.  The contest will run from October 20 – December 20, 2009.  Vogue will manage the sweepstakes and select the winner.

TRENDSBOOK:
FICA has released their 2009/2010 Trendsbook featuring over 120 color images from North American designer collections highlighting the fur fashion trends of the season.  This book was delivered in early October to 1100+ national, regional and local editors, followed by a mailing to 300+ top stylists and all FICA members.  Throughout the year FICA will continue to distribute the trendsbook in response to queries from media, buyers, specialty retailers, stylists, photographers and costume/wardrobe professionals.