NEWS ITEMS

14th April 2011

FIND YOUR NEAREST RETAILER OF OA™ FUR ON YOUR MOBILE PHONE!

With the official launch of the fur trade’s very first app Furstyle shoppers can find their nearest Approved OA™ Retailer on their mobile phones or iPads. The app uses GPS technology and GoogleMaps to show the location of Approved OA™ Retailers in real time. Retailers listings include contact details and opening hours. Some even have store photographs!
The app has many features, including images of the latest fur styles, up-to-date news and an exclusive outfit planner where users can dress a 3D mannequin in cutting edge designs and extraordinary furs.

Sue Evans, Senior Editor of the WGSN, comments:
“This app is fantastic! I love the catwalk fur shots and the fact they are right there on your phone – what a great development for the fur trade and one showing just how far the industry has come. There is so much potential for further development – celebrities in fur, fur trends, accessories in fur and interviews with international designers. It is a great idea and one which brings fur to a whole new audience level.”

FurStyle is available free of charge for iPhone, iPad and Android phones. Please visit: http://www.itunes.com/appstore/ or https://market.android.com/